Sitka Gear started as mountain hunting clothing and grew into purpose-built systems for whitetail stands, waterfowl and storm weather. On TagCanyon, Sitka leads the rut and stand lists, and it stays the storm rain shell on our western and Alaska guides.
History
Sitka’s About Us (https://www.sitkagear.com/about-us) and Our Story (https://www.sitkagear.com/experience/our-story) start the brand on a wet, frigid hunt in the Idaho backcountry, under a whitebark pine, with the founders asking why hunting clothing lagged behind mountaineering gear. Sitka dates that founding to 2005 in its own later account of the line’s expansion (https://www.sitkagear.com/experience/why-sitka-built-a-fly-fishing-system).
The same two people, Jason Hairston and Jonathan Hart, started Sitka together, as Hart told the Napa Valley Register in October 2009 and as Western Hunting Journal later summarized. In 2009, W.L. Gore & Associates purchased Sitka. Hart remained with Sitka. Hairston later founded KUIU.
What Sitka is built for
Sitka began with mountain big-game clothing, then added whitetail and waterfowl systems, including GORE-TEX waterfowl waders, according to Sitka’s 2005-to-present line history (https://www.sitkagear.com/experience/why-sitka-built-a-fly-fishing-system). Our Story (https://www.sitkagear.com/experience/our-story) is blunt about the jobs: quiet, warm stand clothing for whitetail, and technical fabrics for weather and changing activity. Founder Jonathan Hart describes Sitka as a three-layer system — base, insulation and outerwear — in Layering 101 (https://www.sitkagear.com/experience/layering-101-with-sitka-gear-founder-jonathan-hart).
That is why Sitka leads Tag’s whitetail rut and rut stand pack list (Stratus, Alpha, Kelvin LT and Pursuit), and why Dew Point and women’s Cloudburst are the storm shells on the western and Alaska lists.
Storm shells we sell, with prices from Nov 11, 2026

Our Pick
Sitka Dew Point Hooded Jacket (men’s)
Breathable waterproof shell for mountain and coastal rain.
$275.00
Price on Nov 11, 2026.
See At Amazon
Sitka Dew Point Hunting Pant (men’s)
Matching waterproof pant for wet brush and alder.
$228.37
Price on Nov 11, 2026.
See At Amazon
Women’s rain

Our Pick
Sitka Cloudburst Jacket (women’s)
Women’s waterproof hunting shell, cut for a women’s fit.
$299.00
Price on Nov 11, 2026.
See At Amazon
Sitka Cloudburst Pant (women’s)
Matching women’s waterproof pant.
$154.99
Price on Nov 11, 2026.
See At Amazon
Stand-hunting pieces (Stratus, Fanatic, Alpha, Kelvin, Pursuit) are on the rut lists and in the Stratus vs Fanatic comparison. Women’s Sitka pages already on Tag include the Cloudburst jacket, Cloudburst pant, Fanatic hoody and women’s layers hub.
Sources
Facts on this page are taken from the pages below. We do not invent survey numbers or sales figures.
- Sitka Gear, About Us (https://www.sitkagear.com/about-us)
- Sitka Gear, Our Story (https://www.sitkagear.com/experience/our-story)
- Sitka Gear, Built for ALL Waters (founding year and line expansion) (https://www.sitkagear.com/experience/why-sitka-built-a-fly-fishing-system)
- Sitka Gear, Layering 101 with founder Jonathan Hart (https://www.sitkagear.com/experience/layering-101-with-sitka-gear-founder-jonathan-hart)
- KUIU, About Us (https://www.kuiu.com/pages/about-us)
- KUIU, Our Founder: Jason Hairston (https://www.kuiu.com/blogs/our-story/our-founder)
- Shine United, Gore-Tex & Sitka Gear (Gore purchased Sitka in 2009)
- Napa Valley Register, Oct. 16, 2009, interview with Jonathan Hart
- Western Hunting Journal, Jason Hairston: KUIU Founder’s Legacy

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